Leverage the Latin GRAMMY partnership with Nissan as a Leader in the Hispanic Market through a custom consumer-facing experiential activation that brings NIM to life for Hispanic millennial-minded adventurers of tomorrow during the excitement of the 20th anniversary of the Latin GRAMMYs. Provide an immersive and interactive experience for consumers building brand awareness while educating the consumer on Nissans emerging technology within the vehicle’s.
To build awareness of Nissan’s NIM technology we created a modern space with a big statement converting a storage container into a mobile style pop up activation and took over a large footprint on the Brooklyn Bridge. While part of our team was preparing at MGM Grand Garden Arena for other client events, a dedicated FW team was focussed exclusively on this program as part of our ability to create multiple events across the country simultaneously. For Nissan, a custom fabricated boomerang 360 photo booth highlighted guests flossing and doing salsa around the intelligent view monitor. We helped design, build and install a showcase for the brand’s technology making a simple interactive experience onsite during Latin Grammy’s. The activation at MGM’s New York New York was live on Las Vegas Blvd and built a connection between Nissan and the Latin GRAMMYS. Inspired by Nissan’s NIM technology, the NIM House provided consumers on-site with a multi-sensory experience that demystifies specific vehicle features, making it simple for consumers to understand while highlighting Nissan’s safe, elevated and more comfortable driving experience. The meet and greet with Sebastian Yatra was a big hit along with the custom record wall and onsite car. Our team coordinated all logistics over several weeks of pre-planning. We worked with all partners starting with site visits and ideations that included working with internal clients, the venue and city officials for permitting. The installation of the 20ft storage container into this tight space on the bridge involved proper organization. The event was a proud moment for the brand and our experienced team allowing us to stay on budget and achieve success on a tight timeline.
March 18, 2021